Djarum Coklat Extra
Djarum Coklat Extra is a hand-rolled, unfiltered kretek cigarette wraped in all natural brown and aromatic cigarette paper. Complementing its mother brand, Djarum Coklat Extra blends together top grade Srintil tobacco and tree-ripened cloves. Its rich, delicious, and fragrant aroma incorporate a flavor seal, locking in the taste until the last moment of enjoyment.
Launched in 2010, Djarum Coklat Extra has found its niche among modern younger crowd who wants to be different. A new icon that provides long lasting satisfaction.
History of Djarum
In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means ‘gramophone needle’ he shortened it into Djarum which only means needle. The company’s first brand was ‘Djarum’. The company was nearly extinct when in 1963 a huge fire destroyed the company’s factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners, Oei Wie Gwan’s children Budi and Bambang Hartono, took the opportunity to rebuild the company.
The products are hand-rolled or machine-rolled kretek, both of which are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using older methods of manual rolling by laborers. Machine-rolled kretek, introduced in early 1970, are manufactured in a fully automated process.
Djarum Special was launched in 1976, followed in 1981 by Djarum Super.
While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world. Budi and Bambang Hartono diversified the company’s activities outside of cigarette manufacturing.
After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004 the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.
Since the ban in 2009 on flavored cigarettes in the United States, Djarum’s clove products are now marketed as “filtered cigars” and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.