Marlboro Gold, is a the most famous cigarettes around the world. We had this special products, made in Indonesia. Manufactured by Phillip Morris group at Karawang, Indonesia.
Philip Morris launched the Marlboro brand in 1924 as a woman’s cigarette, based on the slogan “Mild As May”. The name was taken from a street in London where PM’s British factory was located. In the 1920s, advertising for the cigarette was primarily based around how ladylike the filter cigarette was, in an attempt to appeal to the mass market. To this end, the filter had a printed red band around it to hide lipstick stains, calling it “Beauty Tips to Keep the Paper from Your Lips”
After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men’s cigarette in order to fit a market niche of men who were concerned about lung cancer. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women.
The red and white package was designed by the Designer Frank Gianninoto. The repositioning of Marlboro Gold as a men’s cigarette was handled by Chicago advertiser Leo Burnett. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually gave the green light.
Within a year, Marlboro‘s market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy, later known as the Marlboro man. From 1963 the television advertisements used Elmer Bernstein’s theme from The Magnificent Seven.
In order to comply with a 2006 court ruling in United States v. Philip Morris USA, Inc., et al., Philip Morris (and all other cigarette companies) is now prevented from using words such as “Lights”, “Ultra-Lights”, “Medium”, “Mild”, or any similar designation that yields a false impression that they are safer than regular full flavor cigarettes. Thus Marlboro and other cigarette companies must use only color-coding instead; for example Marlboro Lights are now called Marlboro Gold Pack.
Philip Morris responded to the popularity of Pall Mall, the number three brand, by pushing Marlboro Special Blends, a lower-priced cigarette.
Marlboro Mascot (Jeff the Diseased Lung)
Jeff the diseased lung
Last Week Tonight produced a TV episode which aired on February 15th 2015, with a segment about the tobacco industry. The comedian John Oliver created a new mascot for Phillip Morris International, the makers of Marlboro cigarettes, named Jeff the Diseased Lung in a Cowboy Hat. Jeff the diseased lung appeared on international billboards in Uruguay, t-shirts sent to Togo, and caused the creation of several YouTube videos and the hashtag ‘#JeffWeCan’