Sampoerna A Mild Kretek
Original version of Sampoerna A Mild from sampoerna Indonesia. The history and success of PT HM Sampoerna Tbk. / PT Hanjaya Mandala Sampoerna is inseparable from the history of the Sampoerna family as founders.
In 1913, Seeng Tee, a Chinese immigrant, began making and selling hand-rolled cigarette at his home in Surabaya, Indonesia. The small company is one of the first companies to produce and market cigarettes and cigarettes.
The popularity of clove cigarettes is growing by leaps and bounds. In the early 1930s, Seeng Tee replace the family name once the company name to Sampoerna, which means perfection. Once the business is developing quite well established, Seeng Tee move the family residence and his factory into a complex of abandoned buildings in Surabaya later renovated by him.
The building was then also used as a family residence, and until now, the building known as Taman Sampoerna still produce hand-rolled cigarettes. The building now also includes a museum that records the history of the Sampoerna family and his business, and is one of the major tourist destination in Surabaya
The third generation of the Sampoerna family, Putera Sampoerna, took over the helm of the company in 1978. Under his control, Sampoerna developed rapidly and became a public company in 1990 with a modern corporate structure. And initiate future investment and expansion. Furthermore Sampoerna managed to strengthen its position as one of the leading companies in Indonesia.
Sampoerna’s success attracted the attention of Philip Morris International Inc. one of the leading tobacco company in the world. Finally, in May 2005, PT Philip Morris Indonesia, an affiliate of PMI, acquiring majority ownership of Sampoerna.
Board of Directors and new management consisting of a combination of professional Sampoerna, and PMI Company’s continuing leadership by creating operational synergies with PMI, while still maintaining the traditions and cultural heritage of Indonesia which has been owned since nearly a century ago.
Sampoerna A Mild Flavor Characteristic
This cigarette is very popular. Usually used by novice smokers, it is also consumed by many old smokers who really like the mild genre. It could be that this cigarette is one of the kings in the mild category. Yes, we are talking Sampoerna A Mild.
Sampoerna A Mild is one of the filter kretek cigarettes produced by PT. HM Sampoerna Tbk. Many are mistaken about this. Many think that kretek cigarettes are unfiltered cigarettes. In fact, as we have discussed a lot, kretek cigarettes are cigarettes that have a mixture of cloves in them, with or without filters.
Sampoerna A Mild, like other kreteks, also uses cloves. However, it is different from regular kretek and non-filter kretek. This cigarette contains 14 mg of tar and 1 mg of nicotine, so it is included in the Low Tar Low Nicotine (LTLN) product. The genre of “mild” in this type of cigarette does refer to the identity of a light taste.
In addition to its light taste, the diameter of this cigarette is slimmer than regular and non-filter clove cigarettes. The tobacco and cloves are wrapped in white paper, equipped with a white filter wrapped in the A Mild logo accent. With these various criteria, it’s no wonder that many people start their smoking activities by consuming this product. Similar products that are competitors are LA Lights from Djarum, Starmild from Bentoel, Class Mild from Nojorono, and several other mild cigarettes.
When burned, we can feel the sensation of fruity and sweetness at the same time. Not to forget the spicy taste from the burning clove, which is typical of kretek, which is also felt in every suction, although it doesn’t stomp too much in the throat and also doesn’t make a cough.
With predominantly white and red accents, it creates a luxurious impression. Sampoerna A Mild is sold in packs of 12 and 16 sticks. Meanwhile, packs containing 16 sticks sell for around $3,5 – $5 The price offered is quite expensive, the target is clearly the middle and upper market. Just choose, adjust to each other’s finances.
Oh yes, this product also offered a limited edition tin packaging. I am not sure whether the canned product is still around today.
Overall, Sampoerna A Mild is quite popular with mild cigarette lovers, especially those with thicker pockets. For a smoker with a thin pocket like me, I rarely smoke. How about you?