The taste of excellence. Djarum Coklat is made using only mature tobacco, top grade Srintil tobacco and tree-matured cloves. Blended according to a recipe passed down through generations over 120 years.
This machined, filter kretek cigarette blends together top grade Srintil tobacco and tree-ripened cloves, enhanced by a time tested Kudus recipe that results in the uniquely delicious essence and fragrant aroma of Djarum Coklat. It was the first kretek cigarette in the world to incorporate a flavor seal, locking in the taste until the moment of enjoyment.
First launched in 1972, to this day Djarum Coklat remains the best selling hand-rolled cigarette in West Java. An enduring bestseller that provides long lasting satisfaction.
History of Djarum
In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means ‘gramophone needle’ he shortened it into Djarum which only means needle. The company’s first brand was ‘Djarum’. The company was nearly extinct when in 1963 a huge fire destroyed the company’s factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners, Oei Wie Gwan’s children Budi and Bambang Hartono, took the opportunity to rebuild the company.
The products are hand-rolled or machine-rolled kretek, both of which are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using older methods of manual rolling by laborers. Machine-rolled kretek, introduced in early 1970, are manufactured in a fully automated process.
Djarum Special was launched in 1976, followed in 1981 by Djarum Super.
While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world. Budi and Bambang Hartono diversified the company’s activities outside of cigarette manufacturing.
After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004 the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.
The Djarum badminton club (PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.
Since the ban in 2009 on flavored cigarettes in the United States, Djarum’s clove products are now marketed as “filtered cigars” and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.