Sampoerna Avolution Kretek
Sampoerna Avolution, absolute filling niche in slim kretek cigarettes. Compete head to head with ESSE Mild.
In 1913, Seeng Tee, a Chinese immigrant, began making and selling hand-rolled cigarette at his home in Surabaya, Indonesia. The small company is one of the first companies to produce and market cigarettes and cigarettes.
The popularity of clove cigarettes is growing by leaps and bounds. In the early 1930s, Seeng Tee replace the family name once the company name to Sampoerna, which means perfection. Once the business is developing quite well established, Seeng Tee move the family residence and his factory into a complex of abandoned buildings in Surabaya later renovated by him.
The building was then also used as a family residence, and until now, the building known as Taman Sampoerna still produce hand-rolled cigarettes. The building now also includes a museum that records the history of the Sampoerna family and his business, and is one of the major tourist destination in Surabaya
The third generation of the Sampoerna family, Putera Sampoerna, took over the helm of the company in 1978. Under his control, Sampoerna developed rapidly and became a public company in 1990 with a modern corporate structure. And initiate future investment and expansion. Furthermore Sampoerna managed to strengthen its position as one of the leading companies in Indonesia.
Sampoerna’s success attracted the attention of Philip Morris International Inc. one of the leading tobacco company in the world. Finally, in May 2005, PT Philip Morris Indonesia, an affiliate of PMI, acquiring majority ownership of Sampoerna.
Board of Directors and new management consisting of a combination of professional Sampoerna, and PMI Company’s continuing leadership by creating operational synergies with PMI, while still maintaining the traditions and cultural heritage of Indonesia which has been owned since nearly a century ago.
Tiago Alves –
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